Congratulations, you've just added the #1 application on the Internet to your site! Follow these setup and promotional tips to get the most out of your new email service. You will increase signups and traffic!
| I. Set Up for Success |
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| II. Promotional Ideas for Your Site
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| III. Additional Promotional Ideas |
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I. Set Up for Succes |
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Customization |
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| Customize your Plug-in-Email™ service so that it matches your site exactly. By using your site's logo, font, colors, and theme, your email service will look like you built it! You can customize your service anytime in the Control Center. |
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Use Additional Everyone.net Plug-in Services
Provide more value to your users by adding other Plug-in services to your site, including search, bulletin boards, and chat. Your users will appreciate that you have the top Internet applications on your site.
Plus, when you add other Plug-in services, you can run cross-promotional banners that direct people to your free email service. For example, each time someone enters a bulletin board to read or post a comment, a banner promoting free email @YourDomain.com can be displayed.
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Promotional Signature
Plug-in-Email puts you in charge of the standard signature that is appended to each outgoing message. Take advantage of this free promotional space to let potential users know about your site and email service!
We recommend using two lines (no more than 40 characters in length). Center your URL on the second line to give potential users a quick way to connect to your site.
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Get YourName@YourDomain Email for Free!
---------- www.YourDomain.com -----------
Open a Free Personalized Email Account Today!
---------- www.YourDomain.com -----------
Access your email from anywhere in the world!
---------- www.YourDomain.com -----------
Will Bruins Football Sow Roses This Fall?
---------- www.uclabruins.com -----------
Have Something to Get off Your Chest?
---------- www.bust.com -----------
Movie reviews, news, and discussions. Ain't It Cool?
---------- www.aintitcool.com -----------
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II. Promotional Ideas for Your Site |
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Positioning
Your users will want an email address @YourDomain.com, so make sure they can sign up and log in easily.
Add the login/password box to your home page above the fold so the service is obvious and easily accessible. This encourages new users to sign up, and existing users will bookmark your home page instead of the login page.
Give visitors more places to sign up or log in, by displaying links to "Free Email" throughout your site. Add links to navigation bars, the bottom of each page, and in your site map.
List your free email service in a "What's New" section, so that your users will know you are offering email addresses @YourDomain.com.
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Graphics
Graphics, especially animated images that flash quickly, capture
the attention of your users.
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Highlight Features and Benefits
Highlight the features and benefits to encourage new users to sign up. Below is a list you could use to promote the service, on your home page or in your promotional signature:
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- Free—Our email is 100% free
- Private—Your email is web-based and password-protected so it cannot be seen by anyone, not even your employer!
- Globally Accessible—Send and receive email from any computer with any browser from anywhere in the world, even if you change ISPs
- Permanent—Your account and email address are yours forever
- Spam-Free—Our service uses the latest technology to block spam before it can reach your inbox
- Personalized—Choose your own personalized email address
- Versatile—Our email service includes attachment capabilities so you can send images, photos, or documents
- 6MB of Storage—6MB is ample space to keep and archive your email messages
- Fast and Easy—It only takes a minute to check your messages because it's fast and easy to access
- Custom Filters—Filters can be customized to allow you to control incoming mail
- Folders—Folders allow for quick organization of mail
- Address Book—Our service includes an easy-to-use address book, with multiple groups to help keep you in touch with family and friends
- No Attachment Limit—Our email offers unlimited attachment size for your convenience
- HTML Mail—Messages can be sent using HTML or normal text
- Stationery—Choose from a variety of stationery to customize your messages
- Personal Signature—You can create and personalize a signature to be included at the end of each email message you send
- POP Mail Retrieval—Retrieve messages from your POP email accounts, such as work or school. Now you can read them anywhere!
- Message Search—Search functionality lets users search the message body, header, or folders for messages containing particular words or phrases
- Built-In Help—Get help instantly
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Make Your Users' Start Page YourDomain.com
Suggest that your visitors make your site their start page, so they return to your home page each time they go online to check their email. Offer instructions on how to choose a start page for both Netscape and Internet Explorer or use a script to automatically make your site their start page. The following script only works with IE 5.0:
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III. Additional Promotional Ideas
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Use the Service
Use your @YourDomain.com email service for all of your email needs. Assign an email account to each person who works with you to advertise your domain, and integrate your Web mail system with your POP mail system by forwarding your web-based accounts to your local POP mail server.
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Banners
Use banners to advertise your email offering. Design a series of banners that publicize your free email @YourDomain.com and promote the benefits of the service. Buy or exchange ad space to get the message out and also run them on your own site. |
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Emails
Send emails to announce your new service to your current customers and regular visitors. Build your own opt-in email list of new customers who have asked to be contacted via email. Also, decide who your ideal site visitor is, and buy an opt-in list for that target audience.
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Newsletters
Newsletters are a proven way to drive traffic to your site. Create a newsletter in-house, and send it to your customers, tradeshow leads, or prospects. Focus each newsletter on your site, product, market, or service, and advertise the benefits of your web-based email offering. Buy a section in a 3rd party opt-in newsletter that is sent to your target audience.
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Pop-Up Windows
Use pop-ups to promote your new service. In your creative, describe your free email service and list several of the features and benefits. For ideas, see Highlight Features and Benefits. Enable visitors to sign up via the pop-up window—you've got their interest, so make it easy for them to sign up!
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Contests
Increase email signups with contests. Offer a free product, voucher, or discount to each person who signs up for email and if you don't have anything to give away, partner with a site that does. Create contests that incentivize your users to check their email more frequently. Time sensitive contests that are announced via email will give users a reason check their email more often.
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Public Relations
Use press releases to cost-effectively announce your latest news, such as your new email service. Write a release that your site now offers unlimited free email @YourDomain.com and use Business Wire or a similar service to cost effectively get your message out. Add a sentence about your free email service to your boilerplate, the standard description of your site or firm, which should be included at the end of each press release. And each time you do a release, write about all the exciting things to do at your site, including free email.
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Newsgroups
Visit newsgroups in your industry and participate frequently. Advertise each time you post to a newsgroup by using your @YourDomain.com email. Don't forget to include a link to your home page just below your signature. When posting to a newsgroup, attach a tagline with your site URL below your name and remember, the more newsgroups you participate in, the more people will find out about your email service.
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Offline Promotional Methods
Don't forget to promote your site and email service offline, too! Mention your free email service in your brochures, posters, and company literature. Advertise your free email on your corporate merchandise, such as pens, t-shirts, mugs, or trade show gifts, by printing, for example, "Get Free Email @YourDomain.com." Use paid sponsorships, print advertising, television commercials, and radio ads to promote your email service. Order double sided business cards and use the backside to announce your free email service!
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